Carrying out all activities in the fields of marketing, distribution, sales, advertising, communication, conception and coordination of events, as well as related sectors. Trading in articles and products of any kind, including raw materials and derivatives, import-export, trading, brokerage and intermediation of these articles and products, management of sales centers or e-commerce in Switzerland or abroad. The company may assume agency and representation mandates, open branches and hold participations of any kind in Switzerland and abroad. The company may acquire, hold, grant and alienate patents, copyrights, trademarks and other intellectual property rights and licenses of any kind. Furthermore, it may carry out all commercial, industrial, financial or other activities in Switzerland or abroad that are related to or useful for the pursuit of the company's purpose. The company may also acquire real estate in Switzerland and abroad.