The company's purpose is the manufacture, import and export, trade, purchase and sale of raw materials and consumer goods, alcoholic and non-alcoholic beverages, as well as food, non-food, near-food and other consumer goods in the B2B market, wholesale and retail trade, as well as to private individuals. The company also aims to create and manage its own and third-party brands, recipes, fillings, and contract fillings of consumer goods, alcoholic and non-alcoholic beverages, food and non-food. Furthermore, the company offers and brokers contract fillings and acts as an official representative in Switzerland and Europe for companies as an agency or in a mandate capacity. The company also aims to establish and operate its own and third-party retail businesses, specialty stores, and gastronomy businesses (hotels, restaurants, cafes, take-away, camping facilities), the purchase and sale, rental and leasing of movable and immovable property, offering and brokering services in the areas of logistics, forwarding, national and international goods transport, personnel placement, marketing services (consulting, creation and implementation of strategies and concepts, product management, trade marketing, events, communication, trade fair concepts and tastings, as well as the establishment and marketing of consumer labels), as well as activities directly or indirectly related thereto. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own or third-party account, as well as guarantees and sureties for subsidiaries and third parties.