The association is a non-profit organization that supports its member countries and countries that will join the association in the future, worldwide, in their work for families, schools and businesses, their development and organization. Its purpose is to preserve and disseminate Jesper Juul's values, such as equality, personal responsibility, integrity and authenticity, as well as other values such as social respect, safety and stability within families, schools, businesses and society; also aims to continuously develop new values for the benefit of families, schools, businesses and society. The association supports purposeful programs and projects at home and abroad, but especially in the member countries, finances its activities in a purposeful manner and uses its financial resources efficiently. The association has a non-profit character and does not pursue any profit intentions.