The company aims to develop and realize ideas and concepts for digital and analog service platforms in the areas of social media and social communities. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may also acquire, register, manage, encumber and sell patents, licenses and intellectual property rights of all kinds.