The purchase, sale, trade, import and export of fashion goods and products, including clothing and related accessories, leather goods, footwear, eyewear, perfumery and cosmetic products, jewelry, watchmaking and/or other products of any kind assimilable to the preceding ones, with or without brands, wholesale and retail. The logistical management and production management of the aforementioned goods, including research and development activities for products and materials. The company may conduct market research. The company may register trademarks, logos, patents and technologies. The company may carry out public relations and event organization activities. The company may provide services, in particular of a managerial, strategic, administrative and commercial nature, and carry out consulting activities in all the aforementioned fields. The company may acquire participations in other companies, possibly also performing management and coordination tasks, and may also carry out all commercial, industrial, financial or other operations deemed useful or functionally connected to the achievement of the company's purpose. The company may finally acquire, own, rent and sell real estate and properties in Switzerland and abroad.