The company's purpose is to operate any activity in the field of creating, manufacturing and trading customizable products for businesses and individuals, including personal and collective use items and accessories. The company also offers any activity in the fields of management consulting, digital marketing and event representation and organization. The company may establish branches and subsidiaries in Switzerland and abroad and take participations in other companies in Switzerland and abroad, as well as carry out all operations that are directly or indirectly related to its corporate purpose. The company may acquire, mortgage, sell and manage real estate, except for operations prohibited by the LFAIE. It may also carry out financing for its own account or for the account of third parties, as well as grant guarantees and securities to its subsidiaries and third parties.