The company's purpose is to design, develop, produce, market and distribute fashion items, in particular clothing, shoes, bags and accessories, under its own brand. It can acquire, manage and grant licenses and brand rights. Additionally, the company can operate physical sales outlets and online platforms, as well as offer services in the areas of fashion consulting and styling. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide securities for the liabilities of affiliated companies.