The company's purpose is to engage in trade and provide services and consulting in the field of advertising, particularly in the area of motorsports. The aforementioned activities can also be carried out by taking over corresponding work or parts thereof on behalf of third parties, as well as through participation in or collaboration with other companies. The company can acquire, manage, encumber and sell real estate and building rights. Furthermore, the purpose includes all activities that serve to promote the main purpose or are directly or indirectly related to it. Specifically, the company can establish branches in Switzerland and abroad, found, acquire or participate in similar or related companies, and engage in financial and commercial transactions of all kinds on its own account or as a trustee.