The company's purpose is to conceive, create, sell and distribute multimedia products in the fields of communication, dissemination and training, both in Switzerland and abroad, on its own behalf or on behalf of third parties, particularly journalistic products for radio, TV, print media, agencies, websites, applications, web design and photographic products. The company may also develop custom and non-custom IT solutions: management software, apps, software, hardware, artificial intelligence, including cloud, edge and embedded solutions. The company may also conceive and organize events, fairs, exhibitions, public and private events, advertising campaigns, as well as develop communication strategies and market studies. The company may also organize courses and internships, produce and sell video tutorials, as well as purchase and sell technical materials related to the company's purpose, and assume representation of the same. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. The company may also acquire, encumber, manage, administer, rent and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. Any activity carried out in the real estate sector is not aimed at third parties but is limited to real estate for the company's own account. The company may also acquire, on its own behalf and not in a fiduciary capacity, interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it, and open branches and subsidiaries in Switzerland and abroad.