Any activity in the hotel and restaurant sector, in particular the management of restaurants, hotels and public establishments in general, the management of international chain restaurant formats, strategic management consulting in the food market, consulting, research and development of organizational solutions and processes for restaurants and hotels, the conception and management of themed food tourism events and projects, the development of marketing strategies, also online; buying, selling, holding, registering and exploiting trademarks and patents in the fashion, nautical, food and restaurant sectors; trading in articles and products in these sectors and creating the related sales networks; managing, distributing and promoting goods and services in these sectors, also through retailers and web channels; organizing events and fairs in the sectors of activity; providing consulting, studies and projects in the sectors of activity. The company may make investments and mediate in the residential and commercial real estate sector abroad. The company may, in Switzerland and abroad: carry out all activities, including commercial and financial transactions related to the company's purpose; take direct or indirect participations in other companies and enterprises in the sector related to the company's purpose or in other sectors; take and grant representations; grant and contract loans, provide guarantees of any kind, also real, and sureties; acquire, alienate, hold, lease and manage real estate; establish branches and subsidiaries.