The company's purpose is to act as an agency, taking over or carrying out marketing activities of all kinds on behalf of clients or on its own account. This includes, in particular, below-the-line measures, events, promotional activities, advertising, and other related and supporting marketing areas in conception and implementation. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.