The company aims to provide consulting, coaching, workshops, seminars, and the establishment of sales networks, marketing and trade, as well as the brokerage of products of all kinds, particularly in the area of multi-level marketing. Furthermore, it aims to develop and implement course concepts in the areas of personal development, business management, fitness, nutrition, and cosmetics. It can establish branches in Switzerland and abroad, enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, as well as acquire, encumber and manage real estate.