The company's core activity is the promotion and marketing of the canton of Valais as a tourist destination and economic hub. This includes the areas of: Tourism: promoting activities such as hiking, skiing, viticulture, culture and gastronomy; Economy: promoting companies and start-ups, particularly in the fields of technology and innovation; Marketing: marketing the canton of Valais as a brand and promoting local products; Location promotion: promoting the canton of Valais as a place to live and work for families and companies. The company also offers services such as arranging accommodations, activities and products, and operates a network of partners and companies committed to promoting the canton of Valais.