The company aims to provide services in the areas of coaching, consulting and training, conducting and organizing seminars and webinars, particularly in the field of life and business coaching, as well as creating written and visual works, including books, e-books, blogs, videos, and online courses. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related businesses, acquire, encumber, sell and manage real estate, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties. The company may also acquire, manage and sell copyrights, patents and licenses of all kinds.