The company's purpose is to engage in wholesale (B2B) and retail (B2C) activities through the purchase, sale, management, storage, packaging, and logistics of goods of all kinds, particularly in the areas of souvenirs, clothing, sports articles, household goods, decorations, watches, and jewelry. The provision of transportation services and logistics orders for wholesale (B2B) and retail (B2C), especially in Zermatt and its surroundings. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, manage and sell participations, merge with such companies or acquire them, and carry out all other commercial, financial, and other activities that are connected with the company's purpose. It can acquire, hold, manage, exploit, and sell real estate in Switzerland and abroad.