The purpose of the company is: providing services of all kinds, in particular in the fields of representation, management, administration, or consulting, whether administrative, financial, logistical, real estate, marketing, human resources or commercial; investment advice in real estate and finance; promoting and selling, in-store or online, importing, exporting all types of products or services (tangible or intangible); organizing associative, commercial, sporting, cultural and festive events; creating, holding, managing, enhancing, exploiting in all its forms and selling brands, signs, graphic charters, slogans, patents, designs, communication tools, commercial concepts or business assets; acquiring subsidiaries and participations, regardless of their legal modalities and managing these participations, in all types of sectors; real estate and financial investments. It may carry out all commercial and financial operations intended to develop this purpose or related thereto, directly or indirectly, acquire or sell real estate, create branches in Switzerland or abroad, acquire companies with an identical or similar purpose and merge with such companies.