The creation, design, editing, development and operation of internet sites, mobile applications and software, as well as all developments in the field of computer science and multimedia, on all media and in all fields of activity; the purchase and sale of advertising space, the collection, processing, exploitation and marketing of data. It also aims to design, edit, distribute and market content, in particular editorial, graphic, multimedia or illustrative content, on all media; providing services in the aforementioned fields; trading and managing all intellectual property rights; acquiring, managing and selling securities and real estate in Switzerland and abroad. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.