Purchase and sale of mechanical and quartz watches, new and second-hand, of watch parts including straps in Switzerland and abroad, to and from official retailers, watch dealers, private individuals, manufacturers, importers, distributors; manufacture of mechanical and quartz watches as well as creation, import, export and distribution of these watch brands; marketing of mechanical and quartz watch brands; design of own mechanical and quartz watches or for other watch brands; creation, manufacture, import, export and distribution of jewelry; providing advice in various fields and sectors, in particular on marketing and sales as well as on company management (for full purpose, see articles of association).