Development, manufacture and marketing of innovative product ideas and services in the wellness, health, lifestyle, marketing and trade sectors. Trade and distribution of lifestyle and wellness products of all kinds. Acquisition, management, exploitation and disposal of licenses, patents, inventions, processes, copyrights, trademarks and other intellectual property rights; provision of strategic management and innovation consulting. The company can acquire, hold and exploit real estate. It can establish branches in Switzerland and abroad, participate in other companies and conduct all business that serves the purpose.