The company's purpose is to operate online platforms and trade in goods of all kinds, particularly in the areas of fitness and health. Furthermore, it aims to organize and conduct events as well as provide services in these areas. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.