The purpose of the company is the production, import, export and marketing of knitting wool, fibers, textiles, knitting and crochet accessories, books, craft supplies, instructions and equipment for wool and fiber processing. Furthermore, the company aims to plan, organize and conduct workshops, courses and events with a focus on knitting, hand spinning and dyeing as well as in the field of handicrafts. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.