The operation of the Floraïku brand as well as its products, namely: creation, development and distribution of all Floraïku brand products, including perfumes and accessories, in bulk or retail; and more generally, the operation of these products in any form, including the concession of all intellectual property rights; implementation and monitoring of internet concept applications; creation of product names, brands, websites, etc.; all activities related to book publishing, in particular works related to perfume. It may take and manage participations in any other company and carry out, either on its own account or on behalf of third parties, all commercial and financial operations, directly or indirectly related to its corporate purpose.