The company's purpose is to trade in and manufacture goods of all kinds, in particular artificial flowers, artificial plants, lifestyle and luxury goods, art objects and related products, as well as to provide all services related thereto. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and intellectual property rights. The company may also engage in all commercial, financial and other activities that are directly or indirectly related to the company's purpose. The company may grant direct or indirect financing to third parties or companies in which it is directly or indirectly involved, as well as to direct or indirect shareholders or companies in which such parties are directly or indirectly involved, whether by means of loans and/or other financing, including within the framework of cash pooling agreements. The company may provide security of any kind for its own liabilities or the liabilities of the aforementioned persons, including by means of pledges, assignments, fiduciary transfers, guarantees of any kind or by means of offset obligations, whether against payment or not, even if such financing, security or guarantees are in the exclusive interest of third parties or companies in which it is directly or indirectly involved, or of direct or indirect shareholders or companies in which such parties are directly or indirectly involved.