The association aims to promote comprehensive commercial basic education in the Zurich economic region; it does not pursue any commercial purposes and does not strive for profit. The promotion aims in particular to create optimal conditions for the development of responsible commercial professionals with a high practical relevance as well as for innovations in commercial vocational training. The promotion is carried out through the financing of projects, events, creation of virtual and physical learning spaces and other measures that are suitable to support the purpose. The promotion is subsidiary in situations where financing by the canton or third parties is lacking.