Development and implementation of business models in the sports sector, particularly in the field of football, including related rights; planning, conception, setup and operation of online platforms offering services of all kinds in the sports sector, particularly in the field of football; conception, setup and operation of communities and other associations of individuals and organizations to offer professional services in the sports sector, particularly in the field of football, with a special focus on management in and for sports organizations, particularly in the field of football, and also providing consulting services; global operation of sports marketing, including development, acquisition, marketing and distribution of sponsorship, television and other rights, provision of services for sports associations, sports and entertainment events and related brokerage and consulting services; full purpose description according to the articles of association.