The purchase, sale, import-export, brokerage, agency business, representation, distribution and trade of precious metals, precious stones, coins, jewelry, luxury watches, accessories for jewelry and watches, luxury items in general and gift items as well as their repair. The study and design of its own line of jewelry and watches, the deposit of precious metal products on behalf of clients. The company is able to offer services, consulting, design, development, organization, administration and management in the field of diamonds, precious metals, precious stones, jewelry and watchmaking. The commercialization activity can take place through the use of e-commerce and online systems. The company can also carry out all operations that are directly or indirectly connected with the social purpose. The company can participate in other companies with similar purposes in Switzerland and abroad, as well as in consortia and groups of companies. The company can also carry out all commercial and financial operations deemed necessary or useful and functionally connected with the social object; take direct or indirect interests and participations in other companies or commercial, financial and service enterprises in Switzerland and abroad, in the sector related to the social purpose or in other sectors, and establish branches or subsidiaries in Switzerland and abroad.