Operation of a photo studio, production of photos, videos, literature, art and music, provision of artistic services and works in and with all types of media, development of strategic marketing concepts as well as planning, design and implementation of concrete sales promotion measures, in particular with graphic means and those of visual communication and digital publishing, provision of consulting and therapeutic services in the field of systemic consulting and holistic health concepts, in particular herbal pedagogy, manufacture and trade of herbal products and goods of all kinds as well as organization of events. May establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire other companies or merge with them, acquire, manage, broker and sell real estate and securities, take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights, and in general conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it.