The company aims to provide services in the fields of marketing, events and consulting in Switzerland and Europe; participations; acquisition, encumbrance, sale and management of real estate; financing and provision of guarantees and sureties for subsidiaries and third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.