The company's purpose is to create, produce, market and trade in the fields of art, design, architecture, media and toys. Specifically: The creation, design, licensing and distribution of artworks in the field of visual arts such as mixed media, conceptual art, abstract art, surrealism and 3D art, including handmade and digital works in the field of digital and traditional painting, as well as graphic and visual elements in the field of graphic design, visual communication and illustrations for private and commercial purposes. The trade in collectibles such as trading cards, stamps and similar goods, including import, export, evaluation, marketing and organization of auctions. The development, manufacture and distribution of children's toys, family games and interactive learning products, as well as collaboration with educational institutions and professionals. The planning and design of architectural projects in the field of architecture and building planning such as brutalism, modern, postmodern and futuristic architecture, as well as the development, licensing and distribution of architectural designs and building concepts in the field of architectural design and real estate development in visionary, commercial, residential and sustainable architecture. The conception, production and marketing of fashion and lifestyle products such as T-shirts, phone cases, home accessories and related articles through own and external distribution channels. The creation, publication and marketing of literary works in physical and digital form, including audiobooks and media adaptations, as well as the licensing and marketing of content. The production, editing, publication and marketing of music works, music videos and audiovisual content, as well as collaborations with labels and publishers. The provision of services in the fields of advertising, marketing, brand development and visual communication, including the creation of corporate designs, branding concepts and advertising materials. The company is authorized to conduct all business and take all measures that are directly or indirectly suitable for serving the purpose of the company. The company can acquire and transfer patents, trademarks and industrial know-how, and conduct all financial transactions related to the fulfillment of this purpose, in particular take out loans. The company can acquire, manage and sell real estate in Switzerland and abroad, as well as acquire, manage and sell copyrights, patents and licenses of all kinds. The company can establish branches in Switzerland and abroad and participate directly or indirectly in other companies in Switzerland and abroad.