The company aims to develop and manufacture goods of all kinds, trade in goods of all kinds, develop software products including licensing, sell and execute engineering contracts, offer services of all kinds, in particular in the fields of communication, advertising, consulting, consulting, organization and participation in projects on a contractual basis, in particular in sports activities and events, as well as training in various sports. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also grant loans and financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.