The company aims to develop, produce and provide consulting and sales services in the fields of light, photos, videos, lamps, furniture, design, architecture, smartphone accessories, consumer electronics, software, marketing and trade in goods of all kinds. The company may also hold intellectual property rights in connection with the defined purpose. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and warranties for subsidiaries and third parties.