The company's purpose is to carry out and execute all activities in the entertainment industry, in particular the promotion of cinemas and film screenings, as well as the development and distribution of corresponding software. The company can enter into all transactions and conclude contracts, as well as undertake everything that directly or indirectly promotes the company's purpose or falls within the company's business area. The company can establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad, take over representations, provide financing for its own account or for the account of third parties, acquire, hold, manage, encumber and sell real estate, as well as acquire, exploit, encumber and sell patents, licenses and other intellectual property. The company can take financing, restructuring and interim measures in favor of group companies or third parties, including granting them loans or securities.