The company's purpose is to operate online shops and trade in goods of all kinds, particularly in the areas of clothing, beauty, fitness and household products. This includes, in particular, the import of products from abroad and trade within Switzerland. The company can conduct all business that is directly or indirectly related to this purpose, including the storage, transportation and marketing of products. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. Furthermore, it can acquire, sell, rent or lease properties. It is authorized to participate in other companies in Switzerland and abroad, establish branches and enter into business relationships as well as conclude contracts that are suitable to promote the company's purpose. The company can provide financing for its own account or for the account of third parties and provide guarantees or sureties for subsidiaries and third parties. Additionally, it can offer services in the field of e-commerce as well as consulting and support in logistics and trade matters.