The company's purpose is to trade in goods of all kinds, in particular sports equipment, sports articles, services in the in- and outdoor sports sector, organization and implementation of courses and leisure activities, coaching and personal development, can enter into partnerships with sports service providers and collaborate with individual athletes. It promotes sporting activities, fringe sports, new sports trends and provides the necessary facilities for this purpose. It aims to promote sports and sports centers, can manage or support them itself. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad, hold, manage, acquire, exploit and sell trademarks, patents and other intellectual property rights. It can take out loans and grant them, provide guarantees and other securities, and enter into guarantees and sureties for subsidiaries and third parties. Furthermore, the company can conduct all business or conclude contracts that are suitable to promote the development of the company and achieve the company's purpose or are directly or indirectly related to it.