Provision of services in the fields of media, journalism, public relations, entertainment and communication, as well as the production and distribution of related products. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, broker, manage, encumber and dispose of real estate, intellectual property rights, licenses and usage rights of all kinds, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries or third parties.