The company's purpose is to provide services in the areas of fashion, lifestyle, leisure and sports articles, in particular it develops designs and concepts, produces and trades products, and plans and executes related events. The company may also conduct all business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.