The company aims to promote fruit growing, in particular the development and launch of new fruit varieties, production and trade of fruit and its products. Trade in plants and plant parts, auxiliary goods, auxiliary materials, machines, equipment as well as the provision of consulting and services for fruit growing. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.