The company aims to develop and distribute products and marketing concepts, primarily in the field of nutrition, particularly kitchen appliances. It holds, manages and exploits intellectual property rights of all kinds, in particular copyrights, trademarks and patents, and grants the corresponding licenses. The company may establish branches in Switzerland and abroad and hold participations in companies from Switzerland and abroad. The company may also acquire, encumber and sell real estate. Furthermore, the company may conclude all transactions and enter into all contracts that are directly or indirectly related to the purpose of the company and are conducive to its purpose. This includes, in particular, the provision of guarantees, sureties and other securities for companies and other third parties associated with the company.