The purpose of the company is to provide consulting services for all types of brands, as well as consulting and implementation of practices in the field of intellectual and industrial property, patents, industrial designs, trademarks, and copyrights. The company also aims to engage in online trade with food and beverages and other products of all kinds, as well as to take over trade agencies. The company may also buy, sell, distribute, manage, maintain, and license projects, technologies, know-how, patents, trademarks, licenses, and intellectual property rights in the field of the company's purpose. The company may directly or indirectly participate in other companies or industrial, commercial, financial, and service companies in the field of the company's purpose in Switzerland and abroad, as well as establish branches and subsidiaries in the field of the company's purpose in Switzerland and abroad. The company may also acquire, develop, encumber, manage, and dispose of real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with their registered office in Switzerland or abroad and/or operating in Switzerland or abroad, and all this in accordance with the applicable regulations, but in Switzerland only to the extent that the transactions are not subject to the authorization requirement of the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). Finally, the company may engage in all commercial, industrial, financial, or other activities that appear necessary or useful for the company's purpose, are functionally related, or are suitable for achieving it.