The company's purpose is the purchase, design, marketing, and distribution of all products, whether manufactured or not, in the fields of jewelry, watchmaking, art objects, leather goods, perfumes, fashion accessories, and decoration. The aim is also to acquire and exploit all rights related to the conception, production, and design of jewelry; the purchase, sale, exploitation, and representation of all patents and licenses related to this purpose. The company may carry out, for itself or for third parties, all commercial, financial, industrial, movable, and immovable operations directly or indirectly connected to its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad, and acquire shares in other companies with a similar or connected purpose.