The company's purpose is to trade in goods of all kinds, in particular in the area of raw tobacco and tobacco products, for itself and other companies. It can also be active in the areas of marketing, business development, communication and consulting. It can acquire or establish similar and related companies in Switzerland and abroad, acquire, manage, license or sell real estate and intellectual property rights, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company directly or indirectly, or which concern the investment and management of the company's assets.