The company aims to develop and market software, in particular in connection with new digital business models, provide IT services, consulting in the IT sector, set up and operate online platforms, as well as develop, produce and distribute visual content. The company also aims to invest and manage assets in the form of asset, financial and capital investments. The investment and management of assets is limited to family-related individuals in accordance with Art. 2 para. 2 lit. a FINIG. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies and third parties.