The company aims to organize, plan, develop and implement events of all kinds, trade in goods of all kinds and operate online shops, as well as provide services in the areas of personal development and business consulting. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.