The company's purpose is to provide services in the field of marketing and sales, in particular direct marketing (direct marketing or direct sales). The company also aims to trade in goods of all kinds, namely products for direct marketing. It can conduct training sessions for targeted product marketing, develop sales concepts, and plan and execute marketing and sales events as well as trade fair appearances. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, and grant securities for liabilities of affiliated companies.