The provision of all advice, services and performances in the fields of watchmaking and luxury goods; acquisition of participations in other companies in Switzerland or abroad, in the field of watchmaking, watch movements and components, as well as in related fields; operation of stores or creation of events in the fields of watchmaking and luxury goods; holding, administration and disposal of intellectual property rights related to watchmaking, jewelry or luxury goods, as well as models in the fields of watchmaking and luxury goods and other related fields. The company's purpose is the acquisition, holding, management and sale of participations in other companies in Switzerland and abroad, in the sense of a holding company, as well as any other activity having a direct or indirect connection with the aforementioned purpose, it being specified that the company may only hold participations in real estate companies with exclusively commercial use in Switzerland.