The purpose of the company is the management of hotels, B&Bs, room rentals, restaurants and bars, as well as hotel and restaurant businesses in general; the management and provision of services in the field of catering and hotel services, event planning and implementation, as well as the production and sale of food and beverages of any kind. The company may directly acquire interests and/or participations in other companies or enterprises, both in Switzerland and abroad, and may open branches both in Switzerland and abroad. It may also purchase, sell, administer, and lease real estate, intellectual property rights, and licenses. The company may perform all operations directly and indirectly related to its purpose.