The purpose of the company is: the official distribution of Giochi Preziosi products in Switzerland, as well as the import, export, wholesale and retail trade of toys of all kinds. The company is also involved in the marketing of children's articles, pet articles, gift items, leisure and entertainment items. The company also operates in the field of household items, kitchen items, wellness and personal care, as well as electrical appliances, electronic and computer devices, telephone accessories and smart devices, office products and home organization products, both in Switzerland and abroad. The company may also develop and manage distribution networks, conclude franchise contracts, operate as a commercial agent or intermediary, as well as provide strategic, logistical and operational consulting services in the field of distribution and trade of consumer goods. It may acquire participations in other companies with a similar or related purpose, in Switzerland and abroad, as well as create branches and subsidiaries. The company may make investments, request and grant financing to affiliated companies or third parties, acquire, hold, manage and dispose of movable and immovable property, as well as carry out any other activity directly or indirectly related to the achievement of the company's purpose.