The management of hairdressing salons, beauty, aesthetics and the exercise of any activity related to well-being, care and maintenance of the body, beauty and spirit. The company may engage, both at retail and wholesale, in import-export, purchase, sale, promotion, distribution and trade of all materials, products, equipment and accessories related to such activities, including perfumery articles, clothing, home furnishings, food supplements and vitamins specific to beauty and body care, and manage stores for their sale and trade (including e-commerce). The production of beauty products, the management of medicinal plant crops, workshops for the production of furniture and design objects, as well as the provision of consulting and services in this field. The company may assume and manage representations and agencies, as well as trademarks and patents. Within the scope of its activities, the company may organize events, fashion shows, promotions, exhibitions and training courses, as well as provide consulting and services, particularly in the field of market analysis, product launches, establishment of international fair trade networks and sustainable development projects. The company may participate in other companies, establish branches and subsidiaries, and exercise, both in Switzerland and abroad, all activities that are directly or indirectly related to the company's purpose.