The company's purpose is the creation, coordination, development, production, and distribution of digital, multimedia, and interactive content through online platforms, including entertainment, communication, and digital marketing services, as well as image and communication management, creative consulting, promotion, and management of profiles on digital platforms. The company may also manage products related to advertising campaigns, online marketing, advertising in all its forms and applications, including the management of networks and brands for private and commercial clients, as well as make any type of investments, including participation in other companies, financial investments, and portfolio management, in Switzerland and abroad. Incidentally, the company may also carry out all commercial and financial activities as well as any other activity directly or indirectly connected to the company's purpose, participate in Swiss or foreign enterprises, subcontract mandates, as well as acquire, manage, and sell intellectual property rights.