The company's purpose is to provide consulting services in the fields of economics, media, sports, technology, and entertainment, as well as communication, marketing, and partnership services, the development, production, and distribution of content and digital products and platforms, and the organization of events, training programs, and educational programs. The company may establish branches and subsidiaries and may participate in other businesses, both in Switzerland and abroad, and, in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate both in Switzerland and abroad. It may carry out, either for its own account or for the account of third parties, all financial transactions as well as act as a guarantor or provide guarantees for subsidiaries or for third parties. The company may develop innovative projects, products, and partnerships, as well as create, exploit, and commercialize intellectual property rights, brands, and derivative products.